Our story begins in the fertile Platte River Valley of Nebraska, where fields of golden corn and popcorn stretch for miles. It was here that Norm Krug, a young farmer with a love for popcorn and a whole lot of grit, learned how to navigate the challenging ups and downs of farming. Popcorn, an all-American snack was in high demand. But raising high-quality popcorn required skill and experience. So Norm poured much of his time and energy into perfecting soil nutrition and fine-tuning farming practices to grow this higher-value crop. In the fall of 1997, Norm convinced several of the area's best farmers to join him in establishing Preferred Popcorn. All of the "Founding Farmers" had the same vision and goal: to provide high-quality, wholesome popcorn with honesty and integrity. 25 years later we grow popcorn across 8 states, ship from two state of the art plants and service customers in more than 70 countries.From the latest in sustainable agronomy research to new popcorn hybrids to recyclable packaging capabilities – Preferred Popcorn remains “Large enough to meet your needs; small enough to care.”