WQA 2012

Highlights/Hot Topics


OPENING GENERAL SESSION "Primetime" - Wednesday, March 7 - 10:00 am - 11:00 am  Open to all!

"Primetime" is our information-packed lineup that includes the Future of the Industry Report, President's Address, WQA Annual Business Meeting, Awards Presentation, and our Keynote Speaker. This is a morning of not-to-be-missed information!


Future of the Industry

Find out WQA's key industry strategic initiatives that will help us frame the association's priorities and measure progress towards our vision.


President's Address

The conference Opening General Session will include welcome comments by WQA 2011/12 President, Denise Urbans, CWS-I.


WQA Leadership Awards Presentation

The Water Quality Association annually recognizes excellence in the water quality industry. Be a part of this special presentation as we recognize the honor our Leadership and Membership Recruitment Award Winners.


Keynote Presentation - Make My Life Easier: What he 21st Century Customer Really Wants

Presenter: Warren Greshes

In today’s highly competitive economy most products are the same, and the prices are similar.  The people are the only thing that differentiates one company from another. Because of that it is no longer good enough to just be a salesperson; there is too much competition for you to be someone who is just pushing product and price.  In order to be successful in today’s marketplace you need to be an expert, advisor, resource and single point of contact to your customers.   


In this high-energy, humorous but informative Keynote speech, Warren Greshes discusses the specific attitudes and skills the 21st century businessperson will need to differentiate themselves from the competition, create the kind of value the 21st century customer is looking for and succeed in a highly competitive environment.


Sign up for a free subscription to Warren's weekly video series, "Move Your Ass Monday!" at www.greshes.com
Check out Warren's YouTube channel at http://www.youtube.com/user/WarrenGreshes?feature=mhum.

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