Loungewear for every zodiac sign
Shop our most popular collection, featuring thoughtfully curated hoodie and sweatpants sets that reflect the unique traits of your zodiac sign.
Swimwear for Summer '24
Endless summer styles
From new bikinis, one pieces, cover ups, and more.
Shop our new beachwear, made from chlorine and salt water resistant fabric and hardware.
NEw in swimwear
The Jennel set is where this collection truly shines! It checks all the marks: beautiful, comfy, and flattering.– Monica J.
I'm so impressed with the quality of my Marina bikini set. Such a flawless swimwear look!– Carol H.
The Jennel top is so flattering and supportive. The paired bottoms are also the perfect pretty coverage!– Liza F.
Elevate your Streetwear
Shop men's sweatpants, hoodies for women, and all other unisex pieces.
Back Bone Society x House of Ruth
Artist Samantha Zaruba brought a distinct touch to the event with her "Paint Your Noodz" class, offering a space for participants to tap into their creativity.
Back Bone Society x House of Ruth
Artist Samantha Zaruba brought a distinct touch to the event with her "Paint Your Noodz" class, offering a space for participants to tap into their creativity.
Designer & CEO, Emma Hubregsen
As attendees explored Back Bone Society's new streetwear collection, the concept of conscious consumerism took center stage. Every purchase made during the event contributed to the fundraising efforts for the House of Ruth.
Designer & CEO, Emma Hubregsen
As attendees explored Back Bone Society's new streetwear collection, the concept of conscious consumerism took center stage. Every purchase made during the event contributed to the fundraising efforts for the House of Ruth.
The Streetwear Collection
Beyond the racks of streetwear and paint-splattered canvases, the event fostered a sense of community. Attendees bonded over shared creative experiences, discovering the power of collaboration in making a difference.
The Streetwear Collection
Beyond the racks of streetwear and paint-splattered canvases, the event fostered a sense of community. Attendees bonded over shared creative experiences, discovering the power of collaboration in making a difference.
The Society
Our Society was created to include, highlight and share the stories from and about women around the world. We have created this community to amplify the voices of the women that do incredible things everyday.
We are Facing a new war on Women
Women. Since the beginning of time we were objectified in society by our bodies, and seen like a sin of temptation. Our bodies became an objective message to society,...
My Back Bone Journey
I was just about to load my last box into the car when the lump in my throat had already formed. I had a feeling that things were about to...
The Pink Collar Recession
I had a conversation with a good friend of mine who is a high school teacher. Since the pandemic began she has been working 14 hour days, creating classroom sessions...
Ethically & sustainably designed
From our models, designers, and garment workers, we are surrounded by feminine energy everywhere. Part of Back Bone’s activism is making sure we can fill the gaps of gendered workplace imbalances. We are truly made by women, for women.