Sponsorship Opportunities
FRI will help you meet the customers you need to grow your business. Conference sponsorships are powerful opportunities to expand your reach, enhance your presence and achieve marketing goals.
To align with your sales and marketing needs, FRI sponsorship offerings are organized into 3 distinct categories:
- Networking Events
- Education Events
- Registration/Conference Amenities
As an added benefit, FRI conference sponsorship automatically enrolls you in our Corporate Partner Bugle Program, providing benefits all year long. Contact Courtney Bulger at 703-537-4805 or cbulger@iafc.org for details.
Networking Events
Conference networking events give you face-to-face time with your target market and the opportunity to meet with decision makers in a relaxed setting. Events range from small, intimate gatherings to large parties for all attendees. Your company name and logo will appear on sponsorship recognition signage at the event and for the duration of the conference, in marketing materials and you will have the opportunity to provide reception accessories.
Education Events
Education at IAFC conferences reflects and influences the state of the nation's fire service. Attendees have come to expect the high-caliber conference programs that FRI is known to provide. By sponsoring an educational program, you will reinforce your company as a resource for new ideas and solutions. You will be invited to attend the session and distribute materials from a tabletop exhibit at the entrance.
Registration/Conference Amenities
Put your company name front and center. Registration/Conference Amenity sponsorships include the services that will enhance the overall conference experience for attendees and give your company name maximum exposure. Amenities such as lanyards and banners will ensure high-visibility for your company name and logo.
Sponsorships Menu
Each FRI 2012 sponsorship includes these general sponsorship benefits:
- Added Priority Points for FRI 2013 space selection: One point per $1,000 of sponsorship
- Complimentary pre- and post-show attendee mailing list
- Company logo on sponsor recognition signage at the Georgia World Congress Center for the duration of FRI 2012
- Company web link on FRI sponsor webpage
- Recognition in the Official Onsite Guide and on the Expo Map
Networking Events & Opportunities
Presidential Celebration
Sponsored by Farmers Insurance

Street Party
Sponsored by Paratech

Welcome Reception
Sponsored by 1-800-BOARDUP

All Star Staff Event
Sponsored by OnStar by GM

Diversity Breakfast
$1,500 co-sponsorships Reach a specific group of attendees with the Diversity Breakfast sponsorship. During FRI the Native American Chief Officers, Hispanic Chief Officers, Women Chief Officers and Black Chief Officers will hold a breakfast to celebrate diversity in the fire and emergency services. The exclusive luncheon sponsor will have the opportunity to welcome the guests from a podium (3-5 minutes) and distribute company literature from a tabletop exhibit at the event. Sponsoring companies at the $1,500 level will have the opportunity to distribute company literature to the guests.
B2B Event on Show Floor
$7,500 co-sponsorships The IAFC knows that our exhibitors make time during FRI week to do business with other companies in addition to selling products and services to attendees. In 2012, we want to help you with a B2B reception just for vendors and invited special guests in the exhibit hall on Thursday evening. Relax and unwind after a long day of setup, reconnect with your business partners and meet new ones.
Exhibit Hall Lounges
$2,500 each Your company logo will be hung from ceiling banners over each of the 3 FRI lounges and table stickers with your company logo will be placed on every table.
Education Events
Seminars/Tracks
$10,000 Reach these groups of engaged attendees who are ready to learn by sponsoring a seminar (3-hour session during the event). Signage recognizing your sponsorship will be posted at the door, your logo will be displayed on the screen as attendees enter and you will have the opportunity to distribute materials during the sessions.
Workshops
$2,500 Sponsor a breakout session on Thursday, Friday or Saturday and signage recognizing your sponsorship will be posted at the door, your logo will be displayed on the screen as attendees enter and you will have the opportunity to distribute materials during the session. We will work with you to choose the session that is right for your company.
Company Officer Leadership Symposium
Sponsored by American Military University

Chief Officers Leadership Symposium
Sponsored by Raytheon

General Session
$20,000 FRI General Session speaker will engage, inspire and motivate attendees. Be a part of this exciting session - sponsoring company will have the opportunity to introduce the speaker and make brief opening remarks.
FleX
Call for pricing Get involved with FleX, the FRI hosted buyer program. This is a highly effective way for companies to meet and host attendees who are in the market for new products and services. Host companies will be guaranteed one-one-one meeting time, focus groups and networking with these key, qualified participants selected by the IAFC.
Focus Groups
Call for pricing If you're looking for qualitative research from your target market, this is the place for you. The FRI focus groups will help you gather perceptions, attitudes and opinions from your core audience. The IAFC will provide the attendees so can host the discussion allowing you to gather the valuable information you need.
Registration/Conference Amenities
Mobile App Sponsorship Opportunities -Varies
The FRI 2012 mobile app provides sponsors with the opportunity for mobile sponsorships and promotions through banner ad and multimedia advertising. This gives exhibitors a far-reaching, cost-effective way of advertising in this brand new medium. View all the opportunities available!
Lanyards and Exhibit Aisle Signs
Sponsored by Sprint

Banners
$10,000 and up including production Banners hung throughout the convention center will help drive traffic to your booth. Organizations looking for additional opportunities to brand their company, product or service may hang a promotional banner in a prominent location in the public areas of the convention center. Work with us to choose the location that is right for you. Banner sponsorships provide an additional point of presence and are very cost-effective method of getting your message to the highly qualified audience at the event.
City-Wide Banners
Sponsored by Pierce Manufacturing

Adhesives (window and door clings and floor stickers)
$5,500 for 20 locations Capture the attention of all attendees! You company logo and booth number will appear in 20 locations throughout the center (work with us to choose the best location for you). A great way to have attendees download your marketing materials- have your QR code on a floor sticker in front of your booth!
Shuttle Buses
$7,500 each For five consecutive days, buses will operate from early morning until evening throughout Denver, transporting fire service professionals between their hotels and the Convention Center. Your advertisement will be seen by the fire service community & thousands of pedestrian consumers, who live, work and visit Denver. You provide the graphics and we provide the production, installation & buses.
Conference and Expo Only Bags
Sponsored by International Fire & Safety

Conference Pens and Notepads
$5,000 Attendees will spend hours in educational sessions, and they could be looking at your logo the whole time. Conference pens or notepads can have your company logo and brief contact information printed on them. Plus, the benefits of this opportunity will last once the sessions are over.
Firehouse Cafe
Sponsored by Anna Maria College

Benjamin Franklin Fire Service Award for Valor
Sponsored by Motorola Inc.

Onsite Guide
$15,000 Includes full-page, back-cover, color advertisement on the Onsite Guide that is distributed to all attendees, plus a back-cover on the separate Exhibitor Guide and your company name/logo/booth number on the online floor plan and itinerary planner.
Audience Response
Sponsored by Turning Technologies

Hotel Keys
Fee varies per hotel
Attendee Update (eNewsletter)
$1,500 each Opportunity to sponsor the 1 of the 4 electronic attendee updates that will be emailed to all pre-registered FRI 2012 attendees. Your ad will link to your website.
Bag Insert
$1,500 You will have the ability to provide literature or give away inserted in each attendee conference bag. Bag insert opportunities are limited to ten total and are only available to exhibiting companies. *Attendee Bag Inserts do not qualify for the sponsor benefits listed above.
Treasure Map
$1,250 Ensure attendee traffic to your booth by participating in the Treasure Map on the FRI ap which will provide attendees with the opportunity to win a grand prize! All exhibitor participants will be highlighted on the virtual exhibit map and as a sponsor on the printed expo map. Attendees will visit your booth for a code (provided by IAFC). Completed Treasure Map participants will be entered into the drawing taking place on Saturday, August 4 from the IAFC Member Services booth. |