DNA Hairtools, gifting people with the most superior hair tools in the U.S. Our straighteners come with the most innovative technology yet. DNA Infrared hair straightener locks moisture into the hair by stimulating negative ions to draw the oils found inside of the hair shaft to the surface. When the oils are on the surface of the hair, they trap water molecules inside which keeps your hair healthier. This also means your hairstyle will hold longer and better! Create endless styles effortlessly with our 100% ceramic straightener! Achieve silky straight hair, beachy waves, kinky curls, or even a funky crimped style with our unique floating plates that make styling easy and long-lasting. Come see us at booth 1238!