Schedule of Events (pdf)
Daily Keynote Speakers (open to all registered!)
Keynote #1 – The Pendulum Marketing in 2010 and Beyond
Wednesday, 11:00 am – 12:30 pm
Keynote Speaker: Tim Miles READ TIM'S INTERVIEW on why it is important to attend this session!
Tim promises to give the audience evidence and an understanding or what's happening socially and economically that will help them effectively communicate with their customers for years to come. (Click here for more details.) Visit Tim's website/blob @ www.TheDailyBlur.com
Keynote #2 – How to Effectively Market the Softened Water Energy Efficiency Study (aka The Battelle Study)
Thursday, 9:00 am - 9:50 pm
Keynote Speaker: Panel Presentation
Robert A. Hague, CWS-VI, Hague Quality Water International
Douglas S. "Sam" Karge, Pentair Water
Vincent M. Kent, MP, CWS-I, CI, Abendroth Water Conditional, Inc.
Eric Rosenthal, Culligan International
Keynote #3 (Technical) – Hidden Dangers in Residential Plumbing
Friday, 9:00 am - 9:50 pm
Keynote Speaker: Marc Edwards, PhD
Dr. Marc Edwards, a Civil Engineering professor from Virginia Tech University, will share his findings on unforseen, worrisome conditions in residences that can degrade the quality of potable water.
Education Topics (Industrial, Commercial, & Residential)
-Equipment Troubleshooting & Maintenance
-Sales and Marketing
See the schedule session descriptions here
Click here to see what attendees are looking forward to at this year's event!
Preview the “Making Ads Work Workshop!
In 2008, while presenting his 5 key points on how to make ads work, Tim Miles analyzed several ads from our industry’s dealers. Here are a few minutes in which he explains the average customer’s confusion at typical industry ads and how they should be modified to better advertise the company’s capabilities. Listen now (audio only.)
New Product Showcase New products! New applications! A display area, a presentation stage on the trade show floor, and various demos and presentations throughout the show will highlight new innovations and new products. Watch for the Innovation Showcase page for products, presentation listings, and previews!
Networking & Special Events