Brands like Darden Int'l, Foodtastic, Boston Pizza, Twin Peaks, Paris Baguette, Fogo de Chao, Primanti Bros, Capital Grille, Smokey Bones, Charleys and more, trust Marketing Vitals to make sense of all the data they've been sitting on for decades. We drive top line revenue and operational profit by exposing brand truths thru evolving movement within each guest's history of spend. Social Media is what a guest says they do, whereas the transction details are what they truly do. Transaction data doesn't lie. We become a brand's single source of truth.
We take years of POS data then layer on payment, weather, marketing, price changes, email-text-loyalty, online ordering and much more, to finally understand the WHY behind guest’s behavioral shifts in frequency, basket, spend, menu mix and what drives their affinity to your brand. The client learns the detailed impact of new menu items, price changes, remodels, construction, new mgmt, local store marketing and even competitor intrusion. By understanding what drives engagement, retrial, frequency and spend, you now know where to invest to get the most bang for your buck, down to each location and guest.
Brands: Menu Analysis
Price Elasticity
IncentivizeMe!
Employee Playbook
Transaction Profiler