NOA is a dream: to create a non-alcoholic drink for people who still drink alcohol.
NOA is a mindset. It’s the promise of a simpler life. A life where you can spend more time in nature, away from the noise of the city, cell phones, social networks and the daily grind.
NOA is an invitation to reconnect with the outdoors and a forgotten way of life: placing less importance on work and spending more time with your family. Putting aside superficial relationships and investing time in deepening the ones that are worthwhile.
NOA is a quest for balance; more sport and contemplation. Less alcohol, fewer extremes and fewer online excesses. More walks in nature, more wonder, more time with your dog.