Jelenew’s goal is to provide an exquisite and dynamic lifestyle for active women worldwide. We believe that the curvilinear structure of sportswear is key to unlocking women's athletic potential. Led by Di Liu and Marion Clignet, our creative team includes skilled female designers, athletes, enthusiasts, and experts in sports performance and science. Our proprietary protective technology, CurveTec™, combines strength and agility in women's activewear. We encourage self-discovery through motion, elevating cycling to a heightened awareness of femininity and sensuality.