About the Trade Show


Today’s moviegoer is savvy, discriminating and extremely knowledgeable. When it comes to selecting a theater, they prefer driving the extra distance to ensure they are getting the ultimate, state-of-the-art presentation and theatrical experience possible. They are looking for optimum picture and sound quality, theater seats that provide great comfort, a ticketing system that is quick and efficient, a concession stand that offers a diverse array of food and beverage items and a theater setting that provides the best amenities imaginable—all of which makes that moviegoing experience worth driving the extra distance. Today’s cinema owner is just as demanding and discriminating when it comes to building new theaters or remodeling and maintenance existing ones. The market is competitive and the stakes are high.


The CinemaCon Trade Show serves that competitive, high-stakes market by giving cinema owners from all over the world the opportunity to experience the latest and most important advances in theater equipment and concession products.  CinemaCon offers the world’s largest Trade Show geared specifically for the motion picture theater owner.  It is here that decision-making cinema owners and executives walk the aisles, keeping an eye out for new equipment, products and services that will help make theirs the “go-to” theaters.


If the motion picture theater industry is in your business plans, then CinemaCon is where you must be in August 2021. With more than 6,000 industry professionals expected to attend CinemaCon 2021, being a part of the Trade Show is essential for any company that serves the cinema industry. With more than 500 booths and 12 premium demonstration suite locations, the CinemaCon Trade Show will be housed in the beautiful Conference Center of Caesars Palace (Las Vegas, NV). CinemaCon also offers Trade Show exhibitors private meeting spaces off the bustle of the trade floor to meet clients, make pitches and close deals. CinemaCon is delighted to have as its major Trade Show partners, two of the industry’s leading trade associations:

ICTA - International Cinema Technology Association

NAC - National Association of Concessionaires



Trade Show Hours


Show hours are tentative.  Please continue checking the official schedule on the CinemaCon website throughout the year.


Tuesday

24 August 2021

11:00 am - 5:00 pm1

Wednesday

25 August 2021

9:00 am - 5:00 pm

Thursday

26 August 2021

9:00 am - 12:30 pm2

1Lunch will be available on each Trade Show and suite level from 12:00 pm - 1:30 pm.

2Breakfast will be served on each Trade Show and suite level from 9:00 am - 10:00 am.


Booth Pricing


Pricing for Returning 2020 Exhibitors


All returning CinemaCon 2020 exhibitors will be accorded the same booth rate paid in 2020 for the 2021 Trade Show.


All prices shown per 8’x10’ or 10’x10’ booth.

NAC/ICTA Member Renewal Rate*

$4,950

Non-Member Renewal Rate

$5,450

NAC/ICTA Member Standard Rate*

$5,250

Non-Member Standard Rate

$5,750

*Learn more about our partner trade associations: ICTA / NAC


Pricing for New Exhibitors in 2021


All prices shown per 8’x10’ or 10’x10’ booth.

NAC/ICTA Member Standard Rate*

$5,250

Non-Member Standard Rate

$5,750

*Learn more about our partner trade associations: ICTA / NAC


Booth & Demo Suite Availability

Trade Show Booths

There are booths available in both the Julius (8'x10') and Augustus (10'x10') ballrooms for CinemaCon 2021.



Demonstration Suites

Please contact the CinemaCon office directly to inquire about the availability of demonstration suites.


What's Included With Your Booth


Augustus Ballroom

  • Booth Size: 10’ x 10’

  • Backwall Drape: Black

  • Sidewall Drape: Black

  • One line ID sign: 11" x 17"

  • One 500 Watt outlet (provided by facility)


Julius Ballroom

  • Booth Size: 8’ x 10’

  • Backwall Drape: Black

  • Sidewall Drape: Black

  • One line ID sign: 11" x 17"

  • One 500 Watt outlet (provided by facility)


Additional furniture and show services will be available in the GES Exhibitor Services Manual.  The manual will be available in May of 2021.


Meals


The following meals will be available to all trade show exhibitors and their guests during CinemaCon 2021.  Meals will be served outside each Trade Show ballroom and suite level.


Tuesday

24 August 2021

Lunch

12:00 pm - 1:30 pm.

Thursday

26 August 2021

Breakfast

9:00 am - 10:00 am.


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