Imagined, developed and designed for cinema operations by an exhibitor, CGR Cinemas, ICE THEATERS® Label is the result of over 50 years of experience and expertise. Pioneer and leading the digital cinema rollout in Europe, CGR Cinemas has created ICE THEATERS® Label to offer today the next generation of the best technology and an absolute immersion: the new premium screen with an exclusive format but managed by exhibitors and answering the movies theaters’ business model.
ICE THEATERS® are an amount of technological perfection elements: the ultimate ICE IMMERSIVE® experience with the sensory immersion, the absolute comfort of reclining seats, Dolby Atmos sound system and the latest generation of RGB laser projection.
19 ICE IMMERSIVE® blockbusters in 2018, 27 titles in 2019… 2020 is going to be stunning!
Brands: ICE THEATERS® equipped with the ICE IMMERSIVE® technology, are an accelerator of attendance, seat-occupancy rate, a booster of box-office revenues and a concept that creates consumer satisfaction.