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AIM® Advanced Intelligence Marketing

Henderson,  NV 
United States
  • Booth: 1939

AIM®, Advanced Intelligence Marketing, purpose-built CRM solution from Marketing Results, Inc.

We believe CRM should make your marketing investment pay huge returns and your customers happy about the experience.

AIM® is the result of direct feedback from casino marketing professionals over the course of decades.  Gaming properties of all sizes love the proven performance and intuitive tools it provides.  AIM® includes marketing analytics, campaign management, email deployment, and robust player development tools.

AIM® enables strategic execution of your plan, your ideas.  It enables casinos across the US to harness the power of incremental gains, all while continuing to innovate to meet the industry's ever-changing and emerging needs.  Visit us at booth #1939 to see a demo.


  • Marketing Analytics
    Maximize insights from your player data. Identify your strengths, weaknesses and opportunities....

  • AIM®’s casino analytics tools unlock real, actionable intelligence from your casino’s database. Template-driven reports, customizable by property, inform your reinvestment decisions with an accurate, timely gauge of your ROI broken down by individual player, marketing campaign, customer segments, and more.
  • Player Development
    Understand what your most profitable players want, increase guest loyalty and drive ROI....

  • AIM®’s CRM capabilities organize host initiatives and identifies critical player touchpoints. Mangers can set automated goals for hosts and host teams, monitor performance and increase accountability for meeting KPIs. With customizable reporting on players, goal tracking and sortable plyer lists, the host dashboard unlocks new levels of productivity and flexibility for hosts.

  • Email Marketing
    Efficient, effective email campaigns propelled by AIM's criteria-based matrix and personalized tools....

  • The email marketing software ties directly into its marketing campaign management features, with matrix-based campaigns, custom offers, tailored content and a direct connection to your player segments.

    AIM®’s intuitive email editor allows you to update content and deploy mobile-friendly responsive emails.  It’s the fast, powerful and cost-effective answer as your casino moves from traditional to digital marketing.

  • Campaign Management
    Intuitive, automated, streamlined. A suite of tools to execute your direct mail and digital campaigns....

  • A direct marketing campaign needs to be equal parts agile and curate. AIM® takes campaign management to a whole new level with user-friendly query tools and data-driven messaging. With AIM®’s optional mobile apps and player portals, your offers, messaging and reporting are efficient and precise. 

  • Mobile Apps
    Your players want information. And they want it now....

  • Make every club member feel like they own the floor with our custom players club app. Personalized offers, messages, earnings data and push notifications, all delivered to the palm of their hand. Set your own criteria in AIM and the app does the rest.

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