PURCHASE, NEW YORK – April 20, 2022 – When the largest casino in the country wanted to create a premium sports bar experience on par with the thrill and energy of what you’d find in Las Vegas, the WinStar World Casino and Resort turned to experience design and execution company ANC to help realize their dream.
The casino’s new 350-seat full-service bar and restaurant includes two massive video displays covering more than 500 square feet of digital real estate, along with 23 additional LCD screens throughout the venue. Coupled with state-of-the-art technology, WinStar’s Dallas Cowboys Bar and Grill is the nation’s premier premium sports bar in the heart of the country.
“In partnership with WinStar we set out to create a truly unique, premium and immersive experience for sports fans of the quality and grandeur befitting the largest casino in the country,” said ANC CEO George Linardos. “The large screens installed at the Dallas Cowboys Bar and Grill, powered by our proprietary software platform, are a showcase environment that proves to be the perfect model for other casinos and entertainment venues looking to create the ultimate sports bar atmosphere.”
WinStar partnered with ANC to design, specify and integrate the full AV suite of technology for the Cowboys Bar and Grill, and all displays are managed using ANC’s LiveSync software system, delivering up-to-the-second content and sports statistics. ANC also installed nearly 70 linear feet of ribbon display boards and a 300 square foot video wall display in the casino, all displaying real-time content, including casino information and promos, seamlessly throughout the entire venue, and beyond in premium hospitality spaces.
At the heart of the Cowboys Bar and Grill digital experience is a 1.8 mm fine pitch LED video display that shows every detail of the games being played, with vibrant video, real-time stats, and livestream score tickers. The 352 square feet of ultra-thin curved LED video wraps the restaurant’s outer edges. Above the restaurant’s main bar area sit two large LCD screens, each 68 square feet. Coupled with 5 additional LCD screens throughout the venue, spectators have access to games and information from every vantage point. ANC partner digiLED provided LED boards throughout the space.
In addition to the installation at Cowboys Bar and Grill, ANC also helped to deploy a unique ‘Wave Wall’ concept, a 54-foot-long by 9.8-foot-high and 6,336 x 1,224 resolution, undulating video board aimed to entice patrons. ANC is providing content for the Wall, which allows for immersive, dynamic displays along with WinStar branding and advertising opportunities. In addition to another 16.6-foot-long, 7.5-foot-high video wall installed this year, ANC continues to upgrade the digital experience throughout the venue, with more installations coming later in 2022.
ANC’s vast experience with premium sports bars includes work with such clients as the Los Angeles Dodgers, the Philadelphia 76ers and the Indiana Pacers, all which recently underwent substantial digital renovations to enhance the fan experience. Additionally, many professional sports teams have turned to ANC’s LiveSync control system to deliver in-game entertainment and statistics.
As an AV integrator, ANC specializes in creating the best product mix for each client to realize their goals, including a blend of AV systems, LED, LCD video walls, single LCD displays, IPTV integration, control system and audio solutions. In the sports book and sports bar space, ANC has seen increasing sophistication in technology offerings, including thin LED cabinets with lightweight design and simple attachments; the opportunity for curved screens; fine pitch LED to pick up crisp, detailed data such as scores and betting spreads; and high impact video entertainment for streaming or full screen takeovers in HD up to 8K resolution. Additionally, ANC’s LiveSync control system has capabilities for displaying real-time betting odds.
Dallas Cowboys Bar & Grill Deployment:
- LED Video Wall (1) - 44ft wide x 8ft high - 1.8mm (7,616 x 1,224 resolution)
- Secondary Curved LED Wall: 18ft wide x 5ft high (3,536 x 816 resolution)
- LCD Video Walls (2): 10.50ft wide x 6.5ft high; (9 displays per video wall)
- LCDs: 23 Total
- 2 LCD Video Walls: 10.5ft wide x 6.5ft high
- Full video, lighting, audio control system including live score and stat updates
Casino Deployment:
- Wall Display (1): 24.61ft high x 11.99ft wide - 2.6mm
- Double-Sided Ribbon Displays (3): 16.40ft wide x 1.85ft high - 2.6mm
- Double-Sided Ribbon Displays (2): 9.84ft wide x 1.85ft high - 2.6mm
- Toby Keith’s I Love This Bar & Grill - Video Wall: 16.6ft wide x 7.5ft high
Wave Wall
- 54ft wide x 9.8ft high - 2.6mm (6,336 x 1,224 resolution)
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ABOUT ANC
ANC crafts custom multimedia environments to deliver unforgettable experiences. We transform commercial spaces such as sports arenas, transit hubs, entertainment venues and retail locations through immersive design, execution, and service operations. Having more than 25 years of expertise, partners include Westfield World Trade Center, Wells Fargo Center, Lollapalooza, Rocket Mortgage FieldHouse, and colleges and universities across the United States. For the latest news, please visit the ANC Newsroom at www.anc.com/news
ANC is part of Learfield IMG College.
IMAGES:
Video Wall Display at Dallas Cowboys Bar & Grill
FOR MORE INFORMATION:
ANC: Kayde Anderson – kayde.anderson@anc.com
