IKASI is an AI marketing platform that helps casinos determine the correct value of investments in each player. The automation platform has proven results in helping casinos increase their net revenue by 5-7%. The easy-to-use system increases the number of trips and spend per trip. AI uses +2,000 data points to create customized nano-segments (patented) which ensure that casinos are spending marketing dollars on the right customers in the right places at the right time.
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