OPTX

Features:

• Manage Events from Pro Forma to Post Forma
• View a Player's Available Campaigns on Their Profile
• Automated Campaign Performance Analysis
• Assign Host Contact Lists & Goals Through Campaigns
• Complex Segmentation No SQL Skills Required
• Designed For Gaming Database and Player Reports
• Check Guests into Your Event Directly Through the OPTX Mobile App

Benefits:

• Increase campaign profitability by proactively analyzing campaign performance and trends across segments.
• Prevent unprofitable events by utilizing pro forma analysis by segment BEFORE you execute your invitation.
• Align your promotions calendar with business needs utilizing database reports and dashboards.

Features:

• Powerful Slot Floor Visualizations and Heat-Mapping
• Easily Compare Game Performance in a Side By Side Format
• Real-Time Floor Maps with Rated and Unrated Play
• Daily and Hourly Breakdown of Property KPI's
• Customizable Slot Dashboard from a Library of Widgets
• Slot Profile - A 360 Degree View of Every Slot Machine
• Customizable and Drillable Slot Reporting Library
• Simplify Machine Maintenance and Changes Using OPTX Tasks

Benefits: 

• Increase your win per unit per day by analyzing trends across multiple dimensions like time of day, manufacturer, denomination, or even individual player.
• Optimize your product mix by leveraging all the data around your players and machines.
• Keep the right products for the right players through player insights by game.

Features:

• Click to Call, Text and Email Coded AND Uncoded Guests with Reporting
• Real-Time Tracking of Rated and Unrated Players with the Ability to See Coded Players
• Coding Automation to Spin Codes and Request Codes
• Task Automation for Single Players and Lists of Players (those can be coded or not yet coded to a host)
• Host and Management Dashboards
• Comp Guidance and Exception Reporting
• Hotel Integration to See Arriving, In-House and Departing Guests
• Hosted Book Access for Hosts and Managers to Autonomously Manage Their Book of Business
• A Robust Player Profile that Includes the Ability to Set Up Player Notifications, Run a Player P&L Report, View Player Insights, View the Contact History, View Available Offers, and More!

Benefits: 

• Increase your hosts' productivity with features and functionality designed specifically for hosts and their managers.
• Reduce high-worth player churn with automated player tasks that notify hosts when a player's behavior changes.
• Increase VIP visitation and spend per visit with actionable player tasks.

Do More Than Humanly Possible with Artificial Intelligence

• OPTX contains powerful player insights such as their preferred games, preferred day and time to play, a preferred area with the strength of preference.
• OPTX identifies relationships far beyond typical householding data, these insights allow for more personal and profitable campaigns, offers, and events.
• Convert manual and cumbersome decision-making to automated actions with player offer recommendations, player game recommendations, and more!

Do More Than Humanly Possible with Artificial Intelligence

• OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right on the floor visualizations, and from the game profile.
• Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes.
• Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis.