Vistar Media

New York,  NY 
United States
  • Booth: 727

Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory, while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, EMEA and APAC. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital out-of-home industry.


  • Cortex—Content and Device Management System
    Cortex has all the tools you need to power and monitor your digital signage network. Remotely deploy and troubleshoot your devices, set up custom alerts, build and deploy custom applications, and so much more....

    • Simply Manage Your Devices and Their Behavior

    It has never been so easy to schedule your devices, control the on-screen experience, track your inventory, report on devices and visually see what content has played in the last 24 hours. 

    • Customization and Flexibility at Your Fingertips

    Extend the value of your networks by developing your own apps utilizing HTML, CSS or JS. Build or choose from one of our pre-built apps. Remotely deploy apps with ease to any device and set custom alerts to proactively be aware of any issues.

    • The Ins and Outs of Network Health

    Analyze your network health and devices through visual metrics. Realtime reporting keeps you informed on the state of your network — track memory, network and disk usage — and easily upgrade players. Leverage alerts and the ticketing system to keep your team informed on what is being worked on and who is responsible.


    Click here to learn more about our Content & Device Management platform.

  • Unified Ad Serving
    The first-to-market ad serving solution for DOOH. The Vistar Ad Server bridges the gap between traditional loop-based strategies and programmatic & impression based ad scheduling....

  • Redefining the Loop with Unified Ad Serving

    Easily manage all revenue streams through one centralized system. Vistar intelligently delivers plans based on impressions, priority waterfall and share of voice, integrated within a fixed schedule to ensure all campaigns deliver in full, while still meeting any campaign business rules or targeting requirements.


    A True Inventory Management System

    Manage ads more effectively, efficiently and intelligently to maximize yield. Vistar’s Ad Server provides media owners with all the tools and features needed to monitor campaign performance through one centralized platform. You no longer need to choose one revenue model over another; with unified ad serving you can run and manage both loop-based and programmatic campaigns.


    • Say goodbye to manual work and spreadsheets
    • Prevent campaign under delivery
    • Grow revenue by selling to traditional and programmatic buyers
    • Increase the value of your inventory with advanced targeting


    Click here to learn more about our Ad Server.

  • Supply-Side Platform (SSP)
    Vistar’s supply-side platform (SSP) is the largest source of programmatic demand connecting buyers with digital out-of-home operators....

  • Traditional solutions aren’t built for what’s ahead. Vistar Media’s proprietary tech stack brings the benefits of digital to a traditional media channel, while still appreciating the nuances that make advertising on digital signage a unique and impactful medium.


    A successful digital out-of-home (DOOH) network requires three main components:

    • Content and Device Management Software
    • Campaign and Inventory Management Software
    • Connection to Digital Buyers


    ‎Vistar Media delivers best-in-class digital signage software solutions to manage a successful digital network.


    Click here to learn more about our Supply-Side Platform.

  • Demand-Side Platform (DSP)
    The Vistar demand-side platform (DSP) is the largest single source of programmatic demand for digital out-of-home....

  • Our Demand Side Platform (DSP) for media buyers was built for the nuances of the out-of-home medium, combined with the ease of use and automated workflows of digital channels. Our proprietary technology provides brands and agencies unprecedented scale, targeting, creative capabilities, and campaign measurement. The Vistar DSP is the only technology that unifies all workflows for buying digital out-of-home in one easy-to-use platform.


    • Flexible Transaction Methods
    • Audience Targeting for DOOH
    • Forecasting & Planning
    • Integrated Creative Support
    • Reporting
    • Credible, Consistent Campaign Measurement


    Click here to learn more about our Demand-Side Platform.