Redwood City,  CA 
United States
  • Booth: 2106

SOBAR®, world's first snack for reducing alcohol absorption.

The SOBAR® is a new and innovative snack designed to address a major unmet need, a low-calorie (130) food that effectively reduces alcohol absorption (SOBAR, sober, get it?)  SOBAR, a delicious protein bar, is the world’s first food specifically formulated for this function and uses a patent-pending technology called Alco-HOLD® (the SOBAR is designed to hold alcohol in the stomach longer where it can be broken down and subsequently not absorbed).  The bar is tasty and nutritious (12g protein, 44g total size) and offers consumers a convenient way to have a functional food handy when they need it most, right before and during their drinking.  The SOBAR demonstrated remarkable efficacy in a peer-reviewed randomized clinical trial; eating 70g of SOBAR before two drinks reduced alcohol absorption by on average 50%, 2x as much per calorie as either of the control foods tested.  SOBAR has been featured in Food & Wine, Popular Science and was the winner of “Best Health or Wellness Food” at the 2020 World Food Innovation Awards announced in London.  It is available in 3 flavors and is ideal for those who want to drink responsibly and to improve their health or wellness.

Brands: SOBAR® is a next-gen protein bar designed to reduce alcohol absorption and enhance the drinking experience. Available in 3 tasty flavors, they are the perfect snack for anywhere alcohol is served.

 Show Specials

  • Use the Discount Code "10GETSOBAR" until 7/5  to get:

    10% off one variety pack box on

    or 10% off one of one variety pack OR single flavor box at   AND

    15% off all orders of 2 or more boxes at, no code needed!

    You have to try some SOBARs to see why FOOD & WINE just named them a "GAME CHANGER FOR SMARTER DRINKING" in their July Issue.

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