Welcome to META Hard Elixir...Taste for thought's sake
META Hard Elixir is an authentic RTD for the younger cohort’s perpetual quest for an ultra-cool product experience with extraordinary taste. META is dope, unique, thoughtful, engaging, funny, cerebral, emotional…flavors with an innovative arc steeped in experiences and emotions. LOVE…”What does Love taste like?” BLISS, VIBE, CHILL, RAVE, RAGE, NPHAZE and Flow.
Brands: META Hard Elixir: Love, Chill, Bliss, Vibe, Rage, Rave, NPhaze and Flow
About our Brand:We are METABEV LLC creators of META Hard Elixir an RTD beverage for younger adults looking for an extraordinary taste, ultra-cool product and experience. Our value proposition is our flavor profiles in both unique proprietary TM’d flavor branding and outstanding extraordinary taste. The current market is saturated with boring bland offerings that some have compared to drinking "TV static." Our unique selling proposition is our uniqueness and drinkability...we are true first movers with our innovative flavor concept which cannot and will not be duplicated. We own this space 100%. Our flavors coupled with our unique flavor branding and digital experience will be the “disruptor” in a young, but already commoditized sector that lacks innovation.We have first mover advantage with our Elixir concept.
About our Founder: Roby M. Wilson is a successful entrepreneur and the founder and CEO of Maxximedia Advertising Co., Imagipix...a full service national production firm, and a new venture, METABEV LLC. Roby has 30 years of experience as an entrepreneur. He obtained a B.A. in Radio and Television from the Jack J. Valenti School of Communication at the University of Houston and an MBA from the University of Texas at Austin McCombs School of Business. Wilson has a proven track record of growing and launching innovative and successful products in the advertising, media, and, more recently, the consumer packaged goods industry with the creation and nationwide launch of METABEV's "Meta Hard Elixir." He has extensive knowledge and experience leading a team of industry experts in developing market strategies and managing product launches for his businesses and 100s of current and former clients. As a nationally recognized Writer/Producer/Director he's truly an anomaly that offers a unique combination of master level business acumen, creativity, and strategic thinking that has resulted in a successful, world-class multi-million-dollar advertising agency. He brings his skills and best practices to the Meta Hard Elixir for assured success. Wilson is an advocate for continued education and serves as a mentor for future McCombs MBA students. He is also committed to diversity in the workplace and is passionate about creating an inclusive and equitable environment for all. Wilson brings a unique opportunity with his proven tenure in the advertising industry and long- standing strategic partnerships with the nation's largest broadcast networks and digital platforms to catapult Meta Hard Elixir above and beyond the current leading US RTD brands.