Instinct is the world’s first social purpose surfwear brand, with a mission to inspire and unite the world through the values of the Surfer’s Code. Instinct aims to create a global wave of hope and optimism by encouraging people to write and share their Codes—12 lines of purpose, each beginning with the words, “I will…”. For more information about Instinct and the Surfer’s Code, please visit InstinctSurf.com