Companies exhibiting at the 2027 Clinical Update Conference (CUC), held at the Marriott Marquis Houston in Houston, Texas, may purchase a Promotional Level listed below in lieu of, or in addition to, promotional à la carte opportunities.

Elevate your organization's visibility and make a lasting impression at the 2027 Clinical Update Conference by selecting one of our Promotional Levels. Each package is designed to maximize brand exposure and provide valuable opportunities to connect with healthcare professionals throughout the conference. In addition to the exclusive benefits included with each level, companies may further customize their presence by purchasing select à la carte promotional opportunities.

Put your brand front and center at the ADA Clinical Update Conference with high-impact digital signage on Level 4 of the Marriott Marquis Houston. This premium opportunity includes placement on two prominent digital screens located in high-traffic areas.

Each supporter will receive a 30-second still image or video placement, providing a powerful opportunity to showcase your message to a highly engaged clinical audience. Content will rotate throughout the conference starting Friday, February 5 – Sunday, February 7, ensuring consistent visibility and repeated impressions.

Benefits:

• One (1) 30-second still image or video displayed on two digital screens located throughout the Marriott Marquis Houston on Level 4.
  • Promotional content must be approved by the American Diabetes Association prior to production.
• Content displayed in rotation during conference hours.
• Limited to seven (7) supporters to maximize visibility.
• On-demand platform listing with logo recognition (available for 50 days post-event).
• Non-exclusive opportunity.
   

Price:

• Available in the Platinum Level Package - $60,000
• Available in the Gold Level Package - $50,000
• Available in the Silver Level Package - $25,000
• Available in the Bronze Level Package - $15,000
• Available individually for $6,000

Increase your reach and awareness among ADA 2027 Clinical Update Conference attendees prior to the meeting with your branding and message on the registration confirmation email deployments. More than 1,000 confirmation emails were sent to ADA Clinical Update Conference 2026 attendees.

Benefits:

• Supporter’s banner advertisement to fit the width of the ADA Clinical Update Conference 2027 registration confirmation emails deployed to attendees upon completion of registration and in the event of a change made to their registration.
• Supporters’ advertisement hyperlinked to specified URL.
• Exclusive opportunity

Price: $5,000

Welcome graphics can make a profound impression on attendees as they flow to/from the Clinical Update Conference educational programming and the Exhibit Hall keeping your brand front of mind.

Benefits:

• Display your company’s logo and message on a 15’W x 10’W exhibit hall entrance floor graphic offering premium full-color graphics for your branding.
• ADA to produce signage on Supporter’s behalf.
• On-demand platform listing with logo recognition (available for 50 days post-event).
• Exclusive opportunity

Price: $10,000

Premium locations for advertising are available at the Marriott Marquis Houston to reach attendees of the ADA Clinical Update Conference (CUC) as they explore the meeting.

Available Branding Locations/Types:
Options include Escalator Graphics, Floor Clings, Window Clings and Elevator Door Clings.

Benefits:

A unique way to get in front of every ADA 2027 Clinical Update Conference (CUC) attendee is by branding hotel keycards at the Marriott Marquis Houston! Hotel keycards give your company the chance to be seen by every single CUC attendee staying within the ADA hotel block. Customize the hotel keycard with your branding and a call to action to visit your team while at CUC.

Benefits:

• Your custom-designed artwork for hotel keycard.
  • Artwork must incorporate the ADA Clinical Update Conference 2027 meeting logo and be approved by ADA.
• ADA will produce & ship the keycards on your behalf.
• Branded hotel keycards distributed to all CUC attendees at hotel check-in at the headquarter hotel, Marriott Marquis Houston.
• On-demand platform listing with logo recognition (available for 50 days post-event).
• Exclusive opportunity
   

Price:

• Available in the Silver Level Package - $25,000
• Available individually for $7,500

Deliver your company’s message to attendees as they arrive back to their rooms for the evening after an exhilarating day at the ADA 2027 Clinical Update Conference. Hotel room drops are a convenient and effective way to gain exposure to attendees and promote your presence at CUC, or product theater. Hotel room drops are distributed Thursday, Friday, and Saturday at the Marriott Marquis Houston to all ADA Clinical Update Conference attendees in the ADA hotel block.

Benefits:

• Opportunity for one (1) hotel door drop at the official ADA Clinical Update Conference hotel, the Marriott Marquis Houston, on night(s) of your choosing.
• Great vehicle to drive traffic to your booth or event/session for the following day.
• Added visibility and exposure outside of the conference.
• Hotel door drop must consist of marketing/promotional material slid under hotel room door. Promotional piece to be approved by ADA before production.
• Production and shipping are the responsibility of the supporter
• On-demand platform listing with logo recognition (available for 50 days post-event).
• Exclusive opportunity per timeslot

Hotel Door Drops Available:

• Thursday evening, February 4th  
• Friday morning, February 5th
• Friday evening, February 5th
• Saturday morning, February 6th

Price:

• Available in the Platinum Level Package - $60,000
• Available in the Gold Level Package - $50,000
• Available Individually for $5,000

Keep attendees connected while keeping your brand top of mind. As the exclusive Hotel Wi-Fi supporter, your organization will be associated with one of the most frequently used services throughout the conference. Whether attendees are checking email, accessing meeting resources, or staying connected with colleagues, your brand will be at the forefront of their digital experience at the Marriott Marquis Houston.

Benefits:

• Upon connecting to the hotel Wi-Fi, attendees will be automatically redirected to the supporter’s custom splash page.
• Supporter recognition featured on easelback Wi-Fi promotional signs located throughout the meeting.
• Supporter recognition on “Thank You” signage at event.
• On-demand platform listing with logo recognition (available for 50 days post-event).
• Exclusive opportunity.
   

Price:

• Available in the Gold Level package - $50,000
• Available individually for $25,000

The ADA Clinical Update Conference on-demand platform webpage offers exclusive opportunities for visibility before, during and after the event. A link to this virtual platform is shared in every email and social media post made about the event.

2026 ADA Clinical Update Conference, the virtual platform received approximately 2,116 unique visitors, and a total number of 30,867 page visits.

• Horizonal Banner Advertisement
  • One (1) 1200px W x 100px H Supporter banner advertisement included on virtual platform homepage.
• Square Icon Advertisement
  • One (1) 400px W x 400px H Supporter square icon advertisement included on virtual platform homepage.
• All CUC marketing emails and social posts drive to the virtual platform landing page exponentially increasing impressions with each visit.
• Supporter must provide advertisement in electronic format for approval by American Diabetes Association. This includes providing specific image sizes required for the advertisements and preferred target URL.
• Available as soon as registration is open. Recommend securing at least three months prior to event dates for maximum exposure.

Price:

• Horizontal Banner Advertisement
  • Only available in the Platinum Level Packages - $60,000
• Square Icon Advertisement
  • Available in the Platinum Package - $60,000
  • Available in the Gold Level Package - $50,000

Kick off the ADA 2027 Clinical Update Conference by supporting the Opening Networking Reception in the Exhibit Hall on Friday, February 5th from 5:30pm – 6:30pm, highlighting your presence at the conference and elevating your brand exposure. Connect with attendees as they network and engage with exhibitors while highlighting your presence at the conference and elevating your brand exposure.

Benefits:

• Supporter’s graphics produced on eight (8) cabaret table clings placed throughout the exhibit hall during the reception.
• Supporter’s 1-color logo produced on napkins available with catered services and bar.
• Premier recognition in online promotion and onsite promotional signage, including attendee Know Before You Go email.
• Virtual platform listing with logo recognition (available for 50 days post-event).
• Exclusive opportunity
   

Price:

• Available in the Gold Level package - $50,000
• Available individually for $25,000