Scientific Sessions - Industry Learning
Product Theater - AM/PM
Product Theaters are a terrific opportunity for exhibiting companies to increase interaction with professional attendees while highlighting new products and treatment options through promotional presentations. Located in the Exhibit Hall, there are (3) Product Theater locations. AM/PM Product Theaters will be 45 minutes in length and will be assigned based on Right of First Refusal and then on a first-come, first-served basis.
Benefits:
- Audio/visual package + stage set for up to four presenters (3 accent chairs; podium). Combination of classroom and theater seating for 300.
- (2) Easels outside of the Product Theater for signage. Supporter must produce own signage.
- (2) Lead retrieval units supplied by ADA (sponsor to supply staff to scan).
- Food and beverage service will be provided within Product Theater area, selections made by the American Diabetes Association.
- Recording of Audio/Slides for posting to the 2027 ADA Scientific Sessions on-demand platform. The recording will also be made available to the Supporter. Capture is not available for Monday timeslots.
Pre-Meeting and On-Site Promotion:
- Promotional signage
- Product Theater schedule posted at the entrance of the Product Theater.
- Recognition in
- Scientific Sessions website
- Mobile App listing
- Mobile App alert with Product Theater reminders
Additional Opportunities Available
(Click here to view full details)
- Pre- or Post- Show Eblast
- Engage attendees before the 2027 Scientific Sessions with a customized, company-branded e-blast highlighting your Product Theater topic, speaker, and presentation time. Extend your reach after the event with a post-conference e-blast featuring the enduring webcast recording (enhancement below), maximizing visibility before and after the meeting. Limit one pre- and one post-conference e-blast per company.
- Price: $7,500
- Video, Audio, and Graphics Recording
- Your Product Theater presentation will be professionally recorded and posted to the 2027 ADA Scientific Sessions on-demand platform. A copy of the recording will also be provided to your company for your own use.
- Please note: This enhancement is not available for Monday Product Theater timeslots or for sessions held in Product Theater 3.
- Price: $20,000 (Right of First Refusal – Deadline 10/15/2026) | $25,000 thereafter
- Silent Theater
- Turn your Product Theater into an immersive, distraction-free experience with the Silent Theater Package. Attendees can enjoy your presentation through crystal-clear audio while wearing your company-branded headphones, extending your brand presence throughout the session. Attendees will scan a QR code to access the real-time audio feed directly from their personal device.
- Price: $15,000
Note:
- Three (3) theaters run concurrently.
- CME and/or CE credits cannot be earned for participating in a Product Theater.
- Deadlines for all marketing touch points to be included in specifications and deadlines.
- Product Theater presenters do not receive complimentary registration. Please check with your presenter(s) regarding their registration needs for the 2026 Scientific Sessions.
Product Theater Guidelines
PRICE:
- $50,000 (Saturday & Sunday)
- $40,000 (Monday AM; capture not included)
For more details or to create a custom package, please contact:
Sue Graf
O: +1-856-637-3301
E: Sue_Graf@AFassanoCo.com
The American Diabetes Association® reserves the right to revise any aspect of this promotional opportunity to preserve the integrity and professional atmosphere of the meeting.
The American Diabetes Association® is NOT responsible for technical interruptions to digital presentations.
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