AMSACon 2021 is AMSA's 71st Annual Convention & Exposition. The fAMSA Exchange is the name of the AMSACon 2021 interactive virtual exhibit hall.

Check out AMSA's Convention website at amsaconvention.org and click on the Exhibit/Sponsor tab for more information on participating as an exhibitor and/or sponsor.   

For assistance, please contact Sandy Fridy at sfridy@amsa.org or (703) 665-4811. To schedule time for Sandy to help you with your booth, click here for her calendar scheduling link. 

The features, benefits and pricing of each booth package can be found in the Opportunities section of the virtual platform. For a side-by-side comparision table, click here to access and download the Opportunities Features Flyer from the AMSACon 2021 website.

Page 1 includes a features and benefits comparision table for the booth packages and page 2 includes the booth package pricing. Also for convenience, pages 3 and 4 include descriptions, specifications and requirements for the digital ad space and sponsorships.

You have total control of what goes in your booth and when.

Content can be added/uploaded to your booth and revised at any time. However, for maximum exposure, the sooner content is added and your booth is embellished with Networking Excursions, Discoveries, Giveaways/Promotions and videos, the sooner attendees will see what you have to offer.

To add/revise content, select "Exhibitor Service Center" from the Exhibitor tab and log in with your password. Then select the appropriate tile to add/revise your booth content. 

If you need your password, it can be retrieved from the log in page. If you need additional help and would like to schedule a time to meet with Sandy Fridy, please click here for her calendar scheduling link. 

Since the AMSACon 2021 interactive exhibit hall - the fAMSA Exhange - is totally virtual, attendees are able to visit your booth and view its content as well as send emails and request appointments 24/7.

However, attendees will only be able to schedule appointments with you during the March 6-8 Convention dates within these times:

Saturday, March 6, 9:00am - 12:00pm and 1:00pm - 5:00pm ET
Sunday, March 7, 9:00am - 12:00pm and 1:00pm - 4:30pm ET
Monday, March 8, 9:00am - 12:00pm and 1:00pm - 4:00pm ET

In addition, we suggest the following schedule during the March 6-8 Convention dates for your team to be present in your booth since students will be actively attending the Convention: 

Saturday, March 6, 1:00pm - 5:00pm ET
Sunday, March 7, 1:00pm - 4:30pm ET
Monday, March 8, 1:00pm - 4:00pm ET

However, you decide on the actual hours based on your Networking Excursions. For more information and ways to interact and network with the attendees, see the Networking Excursions FAQ.

Log in to the portal here using your company password. If you do not know your password, click on "retrieve" under "Forgot your password?" to have it emailed to you.

Once you are logged in, you can click "Booth Info" to add/change your profile information; add/change your Networking Excursions, Giveaways/Promotions, Discoveries and Videos; and see and contact your Leads.

Note: If you have added information or made any changes, be sure to click on "Save" at the bottom to save your updates.

Yes, the digital ad space opportunities are exclusively for companies exhibiting in the fAMSA Exchange. Banner ads cand be linked to the exhibitor's booth to drive attendees to the booth. 

Since the fAMSA Exchange at AMSACon 2021 is open 24/7, attendees will be able to schedule appointments with you once your booth is activated. Appointment dates and times are within this schedule:

Saturday, March 6, 9:00am - 12:00pm and 1:00pm - 5:00pm ET
Sunday, March 7, 9:00am - 12:00pm and 1:00pm - 4:30pm ET
Monday, March 8, 9:00am - 12:00pm and 1:00pm - 4:00pm ET

While visiting your booth, attendees can click on the calendar icon and request appointments based on the days and hours listed above. The booth contact person linked to your booth will receive an email from the system with the attendee's appointment request. Appointment requests can be accepted, declined and modified.   

What are Networking Excursions? 

Scheduled activities hosted and facilitated by your company March 6-8, 2021, for attendees to meet your experts online “face-to-face” and receive subject matter consultation and information.

When a Networking Excursion is added to your booth, the Excursion icon will appear next to your company name in the Exhibitor List. There is also an Networking Excursions Gallery for attendees to see all of the exhibitors who will be "live" in their booths.  

To see an example, visit the Interactive Floorplan and click on AMSA's booth #54. 

Networking Excursions Schedule

As attendees map out their journey through the fAMSA Exchange, they will be looking for ways to network with you, receive your expert consultation and discover the resources just for them. On Saturday, March 6 through Monday, March 8, we are suggesting specific times for your team to be present in your booth for attendees to enter your Networking Excursions, which are fueled by your organization’s conferencing tool, such as Zoom, Google Hangouts, GoToMeetings, Skype, etc. Please remember that all AMSACon events are taking place in Eastern Time.

For the best participation, consider staffing your booth and holding your Networking Excursions during the following times:

Saturday, March 6, 1:00pm - 5:00pm ET
Sunday, March 7, 1:00pm - 4:30pm ET
Monday, March 8, 1:00pm - 4:00pm ET

What type of excursion should I host?

You can hold any activity as an excursion and use any platform. Just include the meeting invite link in the description of the Networking Excursion. Some excursion ideas include:

  • Meet and greet with your famous authors, renowned faculty and subject experts
  • Speed networking sessions
  • Product demonstrations
  • Focus groups
  • Fun interactive games

How can I promote my Networking Excursions?

The Convention attendee list will be available through AMSA's official list manager INFOCUS Marketing in February. To order the official Convention attendee list, there will be an order form linked to this webpageExhibitors should be cautious of any unauthorized entity claiming to have the AMSA Convention registration list. Only AMSA and AMSA's official list provider INFOCUS Marketing have the official AMSA Convention registration list. Orders to rent the official AMSACon 2021 registration list for pre- and post-event email marketing will be fulfilled only by INFOCUS Marketing and on a first-come, first-served basis. All orders are subject to AMSA's approval, and AMSA reserves the right to reject any order and limit the number of emails deployed to Convention registrants.

When should I promote my Networking Excursions?

Now! The sooner your excursions are included in your booth, the sooner attendees can make plans to participate.

Discoveries in your booth can be press releases, brochures, fliers, descriptions of products, services and programs - in other words, just about anything for attendees to discover about what you have to offer them. Website URLs can also be added to the Discoveries description field in the form to give attendees a path to find out more.

When a Discovery is added to your booth, the Discoveries icon will appear next to your company name in the Exhibitor List. There is also a Discoveries Gallery for attendees to see all of the exhibitors who have included Discoveries in their booths. 

To see an example, visit the Interactive Floorplan and click on AMSA's booth #54.   

This is where you can upload pictures and enter descriptions of the giveaways and promotions you will be showcasing in the fAMSA Exchange at AMSACon 2021. 

When a Giveaway/Promotion is added to your booth, the Giveaway icon will appear next to your company name in the Exhibitor List. There is also a Giveaways Gallery for attendees to see all of the exhibitors who are offering giveaways and promotions.

To see an example, visit the Interactive Floorplan and click on AMSA's booth #54.   

When Convention attendees visit your booth or add your organization to their "My Exhibitor" list, their name will appear in the "Leads" section of your Exhibitor Service Center and you'll be able to send these attendees emails through the platform.

The "Leads" section in your Exhibitor Service Center will be activated soon. You'll know when its activated when you are able to click on the "Leads" section. Our plan is have this ready in early February. 

If you want an email message sent to all Convention attendees, the Convention attendee list will be available through AMSA's official list manager INFOCUS Marketing in February. To order the official Convention attendee list, there will be an order form linked to this webpageExhibitors should be cautious of any unauthorized entity claiming to have the AMSA Convention registration list. Only AMSA and AMSA's official list provider INFOCUS Marketing have the official AMSA Convention registration list. Orders to rent the official AMSACon 2021 registration list for pre- and post-event email marketing will be fulfilled only by INFOCUS Marketing and on a first-come, first-served basis. All orders are subject to AMSA's approval, and AMSA reserves the right to reject any order and limit the number of emails deployed to Convention registrants.

You have the opportunity to receive complimentary and discounted full Convention registration. AMSA does not limit the number of personnel from your organization in your booth. Therefore, your personnel can access your organization's Exhibitor Service Center and enter your booth in the fAMSA Exchange at any time with the same login password. However, if your exhibiting personnel would like to attend the AMSACon 2021 sessions outside of the fAMSA Exchange, AMSA offers the following number of complimentary full Convention registrations until Feb. 6, 2021:

Basic Booth Package - up to 2
Premium Booth Package - up to 4

To request your complimentary full Convention registrations, CLICK HERE to access the AMSACon 2021 Exhibitor Registration Form.

Additional full Convention attendee registrations are available to participating organizations at a special $50 rate until Feb. 6, 2021. To purchase additional full Convention registrations, visit amsaconvention.org/register and select the BLUE register button in the “Now through 2/6/21” column.

For each additional registration, the fields in the “New to this site” section will need to be completed. Once an account for the registrant is created, the discount code FRIEND2021 may be used until Feb. 6, 2021 to receive the $50 rate. After Feb. 6,  registration fees increase to $299-$349.

Please note that those who receive a full Convention attendee registration will be sent login details separate from your company's login details. Although staff will be able to access the messaging platform with their personal details, attendee registration does not give access to your company details.

If you have questions or need assistance, please contact Sandy Fridy at sfridy@amsa.org or (703) 665-4811.