Cool Planet

Greenwood Village,  CO 
United States
  • Booth: 2813

Cool Planet: Innovating to Change the World for Good!

Cool Planet develops and markets Engineered Biocarbon™ technology products for soil health, food security, and global sustainability. The company’s first commercial product line is Cool Terra®, an award winning soil amendment, which works to improve key soil performance characteristics for greater plant productivity. Cool Terra® provides sustainability and profitability for landscape, turf, agriculture, stormwater management and other green industry markets. Cool Planet is also innovating fixed carbon (biochar) based technologies for microbial delivery and early plant establishment products to adress the growing global concerns of soil health, food security, and sustainability.

Over 120 independent, 3rd party field trials have been conducted with Cool Terra®, showing a proven ability to benefit profitability, productivity, and sustainability while improving the soil for generations. 

Brands: Cool Terra Organic

 Press Releases

  • Denver, CO (March 13, 2019) – Cool Planet, an agricultural technology company focused on soil health and carbon-based agricultural solutions, today announced it has been named in SVG Ventures’ THRIVE Top 50 Report, which recognizes companies across six different technology categories and seven problem areas within agriculture and food. The company has been recognized in the Biotechnology category for their biochar-based soil health amendment Cool Terra®. 
    “This recognition is further validation of our shovel-ready soil health technology and the impact it has on creating healthier soils for growers and land stewards,” said Cool Planet’s CEO Jim Loar. “Soil health is one of the biggest issues facing our world today, and it is more important now than ever that we provide our farmers and green industry professionals with tools they can use today to restore the health of our lands.”
    The report is the result of six months of rigorous research and analysis with input provided by SVG Ventures corporate partners’ Trimble, Land O’Lakes, Wilbur-Ellis, Taylor Farms, Elanco, Corteva, E&J Gallo Winery, Verizon Wireless, the City of Salinas, Western Growers Association, Yamaha Motor Venture & Laboratory Silicon Valley, Driscoll’s Berries, JV Smith, and Wells Fargo.
    “This year’s awardees are developing incredible solutions that enable the agriculture and food industries to respond in a proactive way to urgent environmental challenges, labor shortages, food security, and human health concerns” said SVG VenturesTHRIVE Founder and CEO John Hartnett, “Top 50 companies are critical assets to the industry and we are proud to highlight the incredible spectrum of innovation represented by this year’s Top 50.” 
    Cool Planet announced in July, 2018 that it had closed $20MM in funding to fulfill growing customer demand for Cool Terra® and allow the company to begin construction
    of its commercial production facility in Alexandria, LA. The funding will also help the company continue to invest in the R&D and commercialization of its Engineered Biocarbon™ technology for diverse agriculture sectors such as soil health, animal nutrition, biological delivery, and seed germination / early-plant establishment.
    Cool Planet will attend THRIVE’s AgTech Innovation Summit on March 27, hosted for the first time at Santa Clara University where THRIVE Top 50 company founders and executives, including CropIn Technology Solutions, AeroFarms, Pivot Bio, Prospera, Taranis Ag, Bension Hill Biosciences and Solinftech, will present.
    About Cool Planet  Cool Planet is an agriculture technology company that develops, and markets Engineered Biocarbon™ technology products for soil health. The company’s first commercial product line is Cool Terra®, an award-winning soil amendment, which works to improve key soil performance characteristics for greater plant growth and quality. Cool Terra® is also carbon negative. Over 120 independent, 3rd party field trials have shown that Cool Terra® delivers, on average, a greater than 12% increase in yield while generating a greater than 3:1 grower return on investment. Cool Terra® provides sustainability and profitability for agriculture, landscape, turf, nursery and ornamental markets. Cool Planet is also innovating animal nutrition, microbial delivery, and early plant establishment products to address the growing global concerns of soil health, sustainability and food security. Learn more about Cool Terra® and Engineered Biocarbon™ technology at, on Twitter at @CoolPlanet and on Facebook at Contact the company about Cool Terra® at (888) 564-9332.
    About SVG Ventures-THRIVE SVG-THRIVE is the leading agri-food innovation ecosystem, comprised of top agriculture, food & technology corporations, universities and investors. With a community of over 1,500 startups from 67 countries, the THRIVE platform invests, accelerates and creates unparalleled access for entrepreneurs to scale globally. SVG Ventures-THRIVE is based in Silicon Valley, California.


  • Cool Terra® Organic
    Cool Terra® Organic is a biochar-based soil amendment featuring engineered biocarbon. Our product is engineered to improve soil health, reduce water consumption and help optimize fertilizer use while sequestering substantial amounts of carbon....

  • The highly porous physical structure of Cool Terra® makes it a promising delivery system for microbials and nutritionals designed to enhance plant growth and productivity.

    The application of natural soil amendments helps diversify soil microbiology and supports activity in the root zone. A diverse soil microbiome results in fewer plant stressors and diseases, producing higher crop yields.

    In targeted applications, Cool Terra® biochar-based soil amendments can help reduce the use of water in agriculture, turf, and landscape applications by helping practitioners optimize the water-holding capacity of the soil, increase plant available water and limit evaporative water loss.

    Cool Planet’s technology sits at the confluence of four important global and societal trends: Food Security, Clean Water, Soil Health, and Energy Security. Products that help address any one of these megatrends definitely benefit society and the environment. Cool Planet’s Engineered Biocarbon™ technology shows great promise to help address all four at the same time.

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