Providing purpose built, elegant solutions for your bike.
Incremental enhancements. Perpetual improvements. Revoultionary innovation. When advancements are countinuously made to every attribute of every component, the result is overal performance that is simply second to none. To any cycling enthusiast, there is nothing more gratifiying then acheiving the ultimate ride.
Bicycle components are all we do - which is why we do them so mind-bendingly well.
Our mission is to be the most exciting component manufacturer in the bicycle industry.
Brands: SRAM, RockShox, Truvativ, Zipp, Quarq, Time, Hammerhead, Velocio, World Bicycle Relief