Welcome to EastRock, the home of sustainable micro-mobility solutions for families and commuters. Our team of passionate entrepreneurs comes from a variety of geographies and backgrounds, united by a shared love of cycling and a commitment to creating innovative, high-quality e-bikes for biking enthusiasts worldwide. Based in New Haven, the birthplace of modern cycling and a hub of Velocipede culture, our brand is deeply rooted in the rich history of biking and entrepreneurship that has shaped this community. Our goal is to become a global household name, enabling families, commuters, and city dwellers everywhere to enjoy the benefits of riding e-bikes. We're proud to work with a trusted network of dealers who share our vision for a better, cleaner world, and who help us to bring our winning e-bikes to customers around the globe.