Rip Van was started in a dorm room by friends Marco and Rip who believed delicious food didn't have to be unhealthy. They decided to create a healthier version of Rip’s favorite childhood treat, the Dutch Stroopwafel.
Beginning with hand-pressed stroopwafels sold at bake sales on the grounds of Brown University, Rip and Marco have launched a portfolio of wafels, wafers and sandwich cookies with far less sugar than national brands. At Rip Van the mission is simple: to improve people’s lives by inventing delicious and low sugar snacks.
Now, a dozen years and 30 SKUs later, Rip Van snacks are nationally distributed in over 12,000 locations, and are among the most popular snacks on Amazon.
Rip Van is a NYNJMSDC certified minority business.