"Fresh From Florida" is Florida’s homegrown brand of agricultural products. With 44,400 farms and ranches spread over 9.7 million acres, Florida produces a wide variety of fresh and tasty food. From plentiful fruit groves to vegetable crops, seafood and cattle, these farms, abundant waters and ranches provide Florida with bountiful opportunity to eat good and do good.
“Fresh From Florida” promotes Florida’s agricultural products through a multi-media consumer advertising campaign. This annual campaign promotes “Fresh From Florida” products during peak season with a media mix of radio, TV, digital display, social media, online shopping platforms, cashback apps, retail shopping cart advertising, podcasts and more. The messaging encourages consumers to look for the sunny logo and buy Florida products. With more than 1.37 million followers, “Fresh From Florida” is extending the power of our multi-media marketing campaign to Florida’s restaurants. Using “Fresh From Florida” homegrown products will give your guests what they want.
We conduct annual brand awareness surveys to measure consumer recognition and to understand what drives consumers to purchase products that carry the Fresh From Florida logo. Not only is taste important when considering whether to purchase produce or protein for your restaurant, but information such as the results of our surveys and consumer logo recognition may encourage you to give your guests what they want and consider purchasing Fresh From Florida commodities for your restaurant.
Fresh From Florida (FFF) Brand Awareness Surveys - Key Takeaways 2024
• 90+% of consumers surveyed now recognize the FFF logo
• 76% of respondents look for locally-grown Florida produce
Visit us at Booth Number 1336 at the 2025 Florida Restaurant Show and learn how to work with "Fresh From Florida." Choose fresh and remember, food tastes better when it is grown closer to home.