Profile
Our story begins in the fertile Platte River Valley of Nebraska, where fields of golden corn and popcorn stretch for miles. It was here that Norm Krug, a young farmer with a love for popcorn and a whole lot of grit, learned how to navigate the challenging ups and downs of farming. Popcorn, an all-American snack was in high demand. But raising high-quality popcorn required skill and experience. So Norm poured much of his time and energy into perfecting soil nutrition and fine-tuning farming practices to grow this higher-value crop. And with time, he mastered the art of popcorn agronomy. But in the 1990s, his passion for popcorn grew into the dream of supplying movie theaters and home consumers with premium popping corn. So, in the fall of 1997, Norm convinced several of the area's best farmers to join him in establishing Preferred Popcorn. All of the "Founding Farmers" had the same vision and goal: to provide high-quality, wholesome popcorn with honesty and integrity. There were challenges, too many to recount, to be sure. But through those challenges, the company grew, expanding to two locations. We hope you stop by our booth, 315J, this week. We look forward to meeting you!