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Select Criteria: Tracks = Marketing

Wednesday, March 25, 9:00 AM - 9:50 AM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR101
There has been major advancements across direct mail, email, text, and mobile technology that allows casinos to cost effectively be omnichannel. Our panel will discuss new advancements in Direct Mail and other channels that allows an operator to more effectively reach players and what it truly means to be omnichannel....
Speaker(s)
Moderator
Chad Germann
Founder and CEO
Red Circle Agency
Panelist
Kristopher Ritzmann
Director of Strategy and Analysis
Casino Del Sol Resort
Panelist
Mark Neely
Director of Sales & Marketing
The Printer, Inc (TPI)
Panelist
Steve Neely
General Manager
Rolling Hills Casino
Tracks:

Wednesday, March 25, 10:00 AM - 10:50 AM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR102
The modern brand faces many challenges as customers connect in multiple locations through a variety of devices and all with higher expectations. The key to survival for many brands is learning how to harness data to keep up with fast-paced changes in the market and consumer demands. Most marketers realize... ...read more...
Speaker(s)
Panelist
Jan Talamo
Chief Creative Officer
The Collaborative
Moderator
Julia Carcamo
President and Chief Brand Strategist
J Carcamo & Associates
Panelist
Mary Loftness
Owner
PROFITABLE CUSTOMERS, INC.
Tracks:

Wednesday, March 25, 11:00 AM - 11:50 AM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR103
In our 24/7 digital culture, consumer oversaturation is at an all-time high while attention spans are on the decline. So how do marketers cut through the chaos to drive meaningful results? When months of marketing strategy can be erased in one swipe or click, it’s increasingly difficult to create lasting... ...read more...
Speaker(s)
Moderator
Allison Alexander
Director of Marketing
SCA Promotions
Panelist
Anika Howard
Vice President, Brand Marketing and Digital
Foxwoods Resort Casino
Panelist
Ian Barry
Chief Creative Officer, LaneTerraleve
LaneTerralever
Panelist
Lauren Westerfield
Founder
LC Marketing Concepts
Panelist
Rita Contreras
Director of Promotions, Special Events and Entertainment
Valley View Casino & Hotel
Panelist
Yuri Cameron
Gaming and marketing expert, speaker, advisor
Tracks:

Wednesday, March 25, 2:00 PM - 2:50 PM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR104
This seminar will cover how media outlets over-charge you, and why it's so easy for them to trick you. We’ll discuss when it’s time to ask an outside agency for a media audit, what they look at, what you can learn and how this can help you. Advantages to hiring... ...read more...
Speaker(s)
Presenter
Chad Germann
Founder and CEO
Red Circle Agency
Tracks:

Wednesday, March 25, 3:00 PM - 3:50 PM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR105
Tribal casino marketers are constantly looking for tools and knowledge to improve player segmentation for promotions, campaigns, and players club programs. In this session, we’ll discuss how player development specialists continue to look for ways to better identify and market high value players. The foundation of these programs are player... ...read more...
Speaker(s)
Presenter
Lynette O'Connell
VP of Operations and Data Science
Raving Consulting
Presenter
Michael Minniear
Raving Partner, Data Analytics
President and CEO, Graph Gaming, Inc.
Tracks:

Wednesday, March 25, 4:00 PM - 4:50 PM

  • Room: 17A - Mezzanine Level
  • Session Number:MAR106
This is an interactive session discussing the challenges facing all Tribal Casino properties with regards to return on investment for their entertainment program moving forward. This is an opportunity to ask questions and get information about casino entertainment, the use of entertainment to support and build your brand, the overview... ...read more...
Speaker(s)
Panelist
Billy Brill
CEO
Billy Alan Productions
Panelist
Brian Cronenwett
Entertainment Manager
Pechanga Resort and Casino
Panelist
Brian Knaff
Chairman & Founder
TBN Entertainment
Moderator
Kell Houston
President
Houston Productions
Panelist
Kyle Gawthorp
Executive Marketing Director
Quechan Casino Resort
Tracks:
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