Why you want AAA members to know about your campus:
• AAA members accounted for 31% of all paid room nights in North America, and have higher ADR.
• Average household income, AAA travelers is $125,640, Average age "52", College educated, & Mobile
• 22,713 people join AAA everyday, approximately 90% renewal.
• Members spend $109 million dollars everyday on lodging stays, $215B total travel related spend.
• Over 20,500 TourBooks are requested every single day.
• Members spend over $3 billion dollars a year to join AAA, and get travel advise...
• 9.5 M monthly visitors AAA.com via desktop or mobile device.
Brands: Trust & Comfort, two word most associated with the AAA brand by more than 60,000,000 members...