“Guests are increasingly drawn to luxury properties that resonate with their values. Mindfully implemented environmental initiatives not only foster a sense of participation in the solution but also elevate the guest experience. With state mandates in California, New York and Hawaii, large-format, sustainable bath amenities are more crucial than ever. “Additional eco-friendly measures encompass the use of 100 percent recycled and recyclable materials for plastic bottles, packaging crafted from reclaimed ocean plastic, ceramics, aluminum and shampoo bars. Attaining sustainability objectives while maintaining a luxurious, residential aesthetic is both feasible and desirable.” — Emilie Hoyt, Founder & CEO, LATHER |