THE BEST LITTLE MASCARA EVER | length + definition formula
AN ULTRA CLEAN MASCARA FOR LONG, DEFINED LASHES
- formulated with over 90% natural ingredients
- all ingredients exceed Whole Foods’ “Beyond Clean Beauty” standards
- seriously smudge proof but easy to remove
- uniquely curved brush lifts and separates lashes
- exclusively available in mini size: stays fresh, safe, and clump-free
With over 90% natural ingredients [that's practically unheard of in a mascara!] this is a lengthening mascara you, and your lashes, will love. It's smear proof, sweat proof, smudge proof, and budge proof, yet removes with just water. Like magic, we know!
• Plant-based Squalane to naturally strengthen lashes and protect against breakage, resulting in longer, stronger lashes
• Powerful Candelilla Wax for extra smudge proof staying power without harsh removal
• Restorative Palm Oil to prevent moisture loss and fight free radical damage
This mascara offers a classic, natural look that is perfect for everyday wear. Especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and those who find their mascara “migrates” too much (flakes, streaks, sweats off, etc) since it has unbelievable staying power – without the hazards of being a waterproof formula.
Amazingly, it still comes off with just 15 seconds underwater and a light massage in the shower. Because it dissolves differently from other mascaras, wearers enjoy no raccoon eyes, ever!
Makeup artists compare the experience to that of their #1 mascara staple, Maybelline Great Lash®, for its more wet consistency, its dark black color, and its ability to bond quickly with lashes.
Q. WHY "LITTLE" MASCARA?
A. Ever notice that you throw out your mascara because it's dry, nasty, clumpy, and unusable - not because it's empty? Our little bottle provides the right amount needed so you always have fresh, safe mascara to use, and none goes to waste.
Q. WHAT DOES CLEAN BEAUTY REALLY MEAN?
A. It's time for beauty products to work well AND be good for you + the planet. We invested years to ensure ours could do it all. We didn't stop at being 100% vegan + cruelty-free. Whole Foods publishes a "Beyond Clean Beauty" standard to clearly define best-in-class clean ingredient guidelines, and all our products exceed their standards. Plus, we are certified plastic neutral so you can feel good about using a mascara that you love.