"Every year, the Allure team spends months testing (and retesting!) tens of thousands of products to identify the absolute best. And long before that, we know that you spent months — perhaps years — crafting the winning formula we love so much today.

We’re thrilled to celebrate that success by awarding you with beauty’s highest honor (if we do say so ourselves): a Best of Beauty Award.

Over the last 27 years, an Allure Best of Beauty award has become synonymous with efficacy, excellence, and integrity. That powerful little red seal means that in a beauty market of seemingly endless choices, this one’s a no-brainer."
-Jessica Cruel
Editor in Chief, Allure