San Francisco,  CA 
United States
  • Booth: 1825, 2172

The all-in-one point of sale for
booking, payments, and more.

We handle the admin while you do more of what you love.

Brands: Square, Square Appointments

 Press Releases

  • Square, a vital partner to beauty and personal care businesses, offering seamless tools to fuel reopening

    Following a difficult year, the beauty industry is showing strong signs of recovery as beauty and personal care businesses have reopened for in-person operations. Data from Square shows that gross payment volume and appointment bookings now exceed pre-COVID levels to meet surging consumer demand in a demonstration of incredible resilience.

    Due to periods of social distancing and shelter in place orders over the past year, beauty businesses experienced major shifts that required them to pivot in order to continue operating. Businesses adapted and stayed connected with clients in new ways like selling products online, reconfiguring their salons for social distancing, offering virtual consultations, selling at-home beauty kits, and using customer relationship management (CRM) tools to better target customers through marketing campaigns.

    “Once we had to shut down all operations due to state mandates, our primary goal shifted to continuing engagement via virtual consultations and online sales,” said Bryan Munshower, COO of Beauty Marx Aesthetic MedSpa in Doylestown, PA. “We created simple, customized bundles for clients for various needs and made them available for purchase online. Demand has returned and we’re seeing clients are ready to get back out and spend.”

    The state of the beauty industry

    Despite challenges over the past year, the beauty industry pivoted quickly and is now demonstrating strength with business flourishing. Square Appointments data shows that completed reservations at beauty and personal care businesses are now above pre-pandemic levels, up 81% from February 2020 to May 2021, and up 156% year-over-year as of May 2021.

    Hiring has also returned to keep up with demand as the number of employees paid per beauty and personal care business in April 2021 was up 34% year-over-year and up nearly 16% year-over-year in May 2021.

    Gross payment volume from beauty and personal care businesses has also improved, with a 121% year-over-year increase as of May 2021, and 25% from February 2020 to May 2021 - showcasing continued strength across the industry.

    New beauty trends emerged

    With consumers returning to beauty and personal care businesses in full force, clients are fueling recovery by taking this time to test rising beauty services that gained traction during COVID. Among those, the following saw increased demand from May 2020 to May 2021: body contouring (363% increase), eyelash extensions (283% increase), lip mask (238% increase), nail art (221% increase), and hybrid eyelashes (214% increase).

    Square Appointments aids in business recovery

    Square Appointments recently marked its 200,000,000th booking in the first half of 2021. As the all-in-one scheduling POS software for beauty and personal care, Square Appointments enabled businesses to be nimble and quickly adapt, ultimately helping them rebound from the pandemic.

    “2020 was extremely hard for many reasons and we had to completely reimagine how to navigate so many things, and most of all how to communicate and set expectations with clients,” said Jessica Heckman, Owner of The Beautiful Co. Salon in Greenville, SC. “The client experience has always been at the center of our business and Square Appointments is a premium part of that experience since it enabled us to clearly communicate with our clients during COVID so they understood what was going on.”

    From Q1 2020 to Q1 2021, businesses using Square Appointments saw an average 23% decrease in booking no-shows and 63% increase in completed reservations, helping businesses keep their calendars booked for maximized sales during a time when they needed it most. Square Appointments’ monthly active users also grew 85% year-over-year as of May 2021. During that same period, nearly half of merchants onboarded to Square Appointments were new to Square as beauty and personal care businesses continued to turn to the POS solution for its ability to prepare and meet their needs.

    Beyond its booking capabilities, beauty and personal care businesses use Square Appointments to not only sell services, but also physical goods to boost total order value and profit. By integrating both retail and services, Square Appointments saw roughly a 45% year-over-year increase in businesses selling retail products as of May 2021.

    “This past year has tested beauty and personal care businesses and required them to rethink how they operate and interact with clients,” said Alyssa Henry, Executive Vice President, Square. “Merchants in this industry need robust solutions that enable them to grow their presence in an already competitive market. We’re continuing to build advanced features for Square Appointments that set the standard for what the beauty industry needs and expects from their POS provider.”

    To further equip beauty and personal care merchants to future-proof and grow, Square Appointments recently released modern, seamless features that benefit businesses and their clients:

    • Square Online: Merchants can now create an integrated, customizable website to match the aesthetic of their business and sell their products and services online for omnichannel capabilities. Square Online saw a sizable increase in sign-ups from beauty and personal care businesses, up 296% year-to-date from January 2021 to May 2021.
    • Commissions: Businesses can now set commission rates for retail items and services that are automatically uploaded to Square Payroll, removing manual work and saving merchants time.
    • Gap time: Clients can book services during appointment downtimes right from a businesses’ website, streamlining bookings and helping merchants make more money.

    To learn more about what your business can do with Square Appointments, visit here.

    About Square, Inc.
    Square, Inc. (NYSE: SQ) is a technology and financial services company that offers software, hardware, and financial tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers across online and in-person so they can start, run, grow, and adapt their business. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain and the UK.

    Media Contact

  • Merchants can now utilize a powerful and sleek front desk solution equipped with Square Appointments, integrated payments, and safer checkout experience

    Today Square announced the availability of Square Appointments on Square Register, a point-of-sale solution specifically built for beauty and wellness sellers that now runs on Square’s first-class hardware. This offering provides integrated hardware and software so sellers can book and confirm appointments, manage inventory, accept payments, and check out customers all from Square Appointments for a front desk experience that provides simplicity and a professional look that elevates any business.

    With Square Appointments on Square Register, sellers can unlock advanced features:

    • Modern aesthetic: Square Register presents an attractive countertop setup that complements the aesthetic of any beauty or wellness seller for a lasting impression.
    • Seamless experience: With a large 13” display, sellers can view availability and scheduling for up to 20 staff members at a time from a single screen. Perfect for multi-staff businesses, sellers can manage staff and upcoming appointments with one solution. Square Register also offers a 7” customizable buyer display that provides another way for sellers to beautify their countertop with the ability for businesses to showcase their logo and name right on the screen.
    • Safe checkout: Enable a more distant checkout experience with a separate seller-facing and detachable buyer-facing display for safe customer transactions that promotes contactless payment methods. Register comes with the option to purchase a 6.5-foot customer display cable to easily set up checkouts for an additional protective barrier.

    “Square Appointments on Square Register is the perfect solution for our salon since we can now do everything all in one place whereas before we were having to use multiple devices,” said Teresa Kuhbacher, Owner of Lil’ Tiffany’s Spa. “Our clients love using Square Appointments because it’s so easy to navigate and book all of their services, while they can also use contactless payments or even prepay for their services for an even safer checkout. Square Register has made our front desk look beautiful, providing a smooth and welcoming experience for clients the moment they walk in the door.”

    Square Appointments is the ideal scheduling POS software that enables sellers to run their business, while letting customers book appointments 24/7. Businesses can manage their appointments and send automatic client reminders to streamline confirmations, cancellations, and last-minute rescheduling, all with accurate reporting as services and payments are automatically attributed to the appropriate staff when checking out via appointment.

    With the power of Square Appointments on Square Register, beauty and wellness sellers can upgrade their front desk with an elegant and polished POS that represents their brand. Square Register provides a powerful combination of dedicated hardware, embedded software, and Square’s fast and secure payments technology, all built to work together.

    “We’ve seen beauty and wellness sellers gravitate towards using Square Register since it first launched, and we’re excited to offer this integration with Square Appointments. This marks the point where all of Square’s POS offerings are now available on Square Register,” said Jesse Dorogusker, Hardware Lead at Square. “Multi-staff beauty and wellness merchants can utilize this specialized POS with powerful payments integration, while still getting the beautiful countertop solution their business deserves.”

    Square Register costs $799 with a processing fee of 2.6% + 10¢ per tap, dip, or swipe for individuals and 2.5% + 10¢ for businesses with multiple employees. To learn more about what your business can do with Square Appointments on Square Register, visit here.


  • Square Appointments
    The all-in-one point of sale for
    booking, payments, and more.
    We handle the admin while you do more of what you love.

  • Simplify scheduling

    • Mobile app for iOS and Android to manage appointments on the go
    • Free customer booking website
    • Automated email and SMS reminders with Square Assistant
    • Recurring appointments
    • Multi-location management
    • Instagram and Google integration
    • Cancellation and no-show fees
    • Let clients book multiple services with different providers online

    Maximize your POS

    Check out at the counter, keep a card on file, or send an invoice—our point of sale is flexible.

    See top features

    PD01922 maximize pos

    Maximize your POS

    • Contactless, in-person payments
    • Card on File
    • Prepayment before visits
    • Unlimited items and item search
    • Key in payments
    • Professional invoices
    • eGift Cards and plastic gift cards
    • Data security (PCI) compliance
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