March 1, 2019
As the use of technology in bars and restaurants increases, owners and operators must be on the side of innovation to retain customers, generate more revenue and increase bottom-line profits. With bar revenue being the highest profit center in a restaurant and/or bar, Berg’s liquor control products are a critical component of a complete bar management solution. Its systems integrate seamlessly with POS software and other devices to help owners and operators increase their profit margins and better manage their business in today’s competitive marketplace with real time technology.
According to the National Restaurant Association, "75% of inventory shortages are due to employee theft." For this reason, liquor control and cash accountability are the highest priorities in bar operations. The control and cash accountability of a Berg system: eliminates giveaways; prevents unauthorized pouring; and secures liquor and beer inventories - nothing is dispensed without being recorded or sent directly to the POS/cash register. With Berg's advanced real time liquor control technology, bar owners eliminate liquor losses and never need a costly inventory control service that generates spreadsheets and reports after losses have occurred.
Successful nightclub and bar owners must apply a laser focus on cash and inventory controls in today’s competitive marketplace. Berg’s highly sought after Cocktail Feature for its touch screen control systems ensures the integrity of branded and signature cocktail recipes and reduces cash and inventory losses. The DN All-Bottle™ ID (ABID) Dispenser and Merlin System with the Cocktail Feature enhance customer satisfaction and encourage repeat business. Berg’s Cocktail Feature supports up to 200 cocktails with up to five brands of liquor each and ensures a consistent mix with every cocktail, at every bar andat every location. Berg’s Radio Frequency (RF) integrated circuit technology and wireless bottle-top liquor dispensers pour and monitor the pouring activity of each brand of liquor. Along with the Cocktail Featurethe ABID and Merlin systems track up to 200 different liquor brands with four portion sizes per brand and up to four price levels.
Berg Company, based in Madison, WI, is one of the world’s largest manufacturers of liquor control systems and is supported by a global dealer distribution network. Leading the liquor control market through innovation is Berg’s founding principle. Berg credits its success to ongoing research and development efforts derived from market observation and customer feedback through its dealer network. This process drives the development of its advanced technology products. Its highly sought after liquor control systems provide consistent drinks that enhance the customer experience and provide total cash and inventory control. For more than 50 years Berg has been supplying the market with the most technologically advanced liquor control equipment available in the market place Liquor control systems are available for all types of venues, ranging from its simple 704/1504 to its most technically advanced pouring solution, the Merlin Wireless. Berg’s market includes Bars, Clubs, Taverns, Casinos, Night Clubs, Hotels, Stadiums, Restaurants, Entertainment and Sports Centers – anywhere that liquor is served.
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Terry Black, Managing partner