January 03, 2020
Think Twice Launches DUI Prevention Program in Utah Market
Bellevue, Wash. – Think Twice, a leading provider of driving under the influence (DUI) prevention solutions throughout the U.S. and Canada, has launched their DUI prevention program in Utah.
Think Twice offers a single-use breathalyzer that reads a person’s blood alcohol content (BAC) level, providing results in four different BAC levels: 0.0 percent, 0.02 percent, 0.05 percent, and 0.08 percent. Several factors affect BAC, including the number of drinks, age, gender, body weight and the amount of time that has passed since the first drink. For many people, this may result in intoxication with a BAC level below the legal limit. The single-use breathalyzer provides users with an understanding of where they fall in the scale of intoxication so they can make a decision on how to safely get home after a night out.
In 2018, Utah instated the lowest drunken driving limit by lowering the state’s BAC standard from 0.08 to 0.05. Nine other states are considering lowering the BAC limit. Bills have been proposed, but not passed, in Hawaii and Washington. The National Transportation Safety Board has estimated that a nationwide 0.05 limit could save at least 1,500 lives a year.
“We are excited to bring our DUI prevention solution to Utah. Think Twice helps with the transition of consumers adjusting to the new 0.05 BAC limit law by providing them an understanding of how intoxicated they may be after one, two, or six drinks,” said Justin Thompson, president and co-founder of Think Twice.
Utah laws restrict supermarkets operating within the state to only sell packaged beer up to 5.0 percent alcohol by volume (ABV) at grocery and convenience stores and at establishments operating under a “beer only” type license, such as taverns, beer bars and some restaurants. Beer over 5.0 percent ABV is available in state liquor stores, package agencies, and at clubs and restaurants licensed to sell liquor.
“With Utah leading the way in strict alcohol laws, we want to provide people with a way to make better decisions about driving during an evening with friends and family,” said Thompson.
Think Twice is currently offered in seven states and over 1,500 alcohol serving establishments. In Utah, Think Twice breathalyzers can currently be found in Hog Wallow, Hopkins Brewery, Proper Brewing, X Wives Place, Ogden’s Own, Desert Edge Brewery, Gracies, Pats BBQ, Club 90, Twist, The Green Pig, Boozetique, and 7-11 by the University of Utah. Breathalyzers are sold for $2..
“We can already be found in 13 locations across Utah and continue to look at how we can expand to reach even more bars, restaurants, and stores where alcohol is sold,” said Forrest McKai, vice president and co-founder of Think Twice.
In addition to the breathalyzers, Think Twice’s DUI prevention program extends beyond the single-use breathalyzer to include a grassroots effort designed to educate the public on DUI prevention. This effort includes equipping people with an understanding of their own do not drive threshold. Think Twice also volunteers at a variety of events, including festivals and brewfests, to educate the general public about the difference between intoxication and BAC.
“Events are a significant aspect to what Think Twice is all about,” said McKai. “Part of what makes Think Twice unique is our holistic approach to tackling the DUI problem, beyond only selling breathalyzers. Education around the difference between intoxication and BAC levels is a vital component to combating DUIs.
To learn more about Think Twice, visit https://duiprevention.org/. For more information about Think Twice in the Utah market, contact Derrek Wright with the local Think Twice office at (801) 910-3393 or Derrek@duiprevention.org.
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