Redwood City,  CA 
United States
  • Booth: 1059

SOBAR®, world's first food for reducing alcohol absorption.

The SOBAR® is a new and innovative snack designed to address a major unmet need, a low-calorie (210) food that effectively reduces alcohol absorption.  SOBAR, a delicious protein bar, is the world’s first food specifically formulated for this function and uses a patent-pending technology called Alco-HOLD® (the SOBAR is designed to hold alcohol in the stomach longer where it can be broken down and subsequently not absorbed).  The bar is tasty and nutritious (20g protein) and offers consumers a convenient way to have optimized food handy when they need it most, right before and during their drinking.  The SOBAR demonstrated remarkable efficacy in a peer-reviewed clinical trial; eating one bar before two drinks reduced alcohol absorption by on average 50%, 2x as much per calorie as either of the control foods tested.  SOBAR has been featured in Yahoo Lifestyle, Popular Science, and and is currently a finalist in “Best Health or Wellness Food” at the World Food Innovation Awards 2020 announced in London on March 5th.  It is available in 3 flavors via internet channels and is ideal for those who want to drink responsibly and to improve their health or wellness.

Brands: SOBAR® is a next-gen protein bar designed to reduce alcohol absorption and enhance the drinking experience. Available in 3 tasty flavors, they are the perfect snack for anywhere alcohol is served.

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