F61: Business Builders: Make Business Development a Competitive Advantage - PAID SESSION
Monday, September 13, 2021: 10:30 AM - 12:00 PM
Business growth has a lot more to do with process than it does technique. High-performing business development and marketing functions feature strong performance management structures. Unlike other functions of the organization, it is difficult to identify the critical inputs and desirable outputs, and the talent, feedback, tools and processes that produce quality business growth deliverables, clearly differentiating the business. This session features a framework for the business growth leader to work in, creating the loose-tight structures that will make business development and marketing a competitive advantage in the marketplace.
Mark Frasco, Masters of Organization Development (MOD) - COACT Associates, Ltd.