F80: The State of Sales & Marketing: Attracting Tomorrow's Buyers
Tuesday, November 08, 2022: 8:00 AM - 9:30 AM
Description
*This conference session requires registration and payment.
The State of Sales & Marketing in Manufacturing
Automation, robotics, AI, IIoT – the manufacturing landscape is changing. Learn proven and practical sales and marketing strategies for turning industry changes and challenges into opportunities. We’ll discuss industry trends and how they are impacting companies of all sizes in the industry, from structure and philosophy to the tactics and behaviors needed. You will walk away with tactics to build an effective marketing engine, as well as the sales behaviors and models that work today for companies like yours, the metrics to measure them by, and how to use technology to meet your goals.
Michele Nichols, MBA - Launch Team Inc.
Attracting Tomorrow’s Buyers: Guide to Digital Marketing for Manufacturers
Many manufacturers struggle with marketing. Where should they invest? How much should they invest? Should they hire or should they outsource? Technical, B2B Industrial marketing is not easy. This presentation will show techniques and case studies for all manufacturers. It’s critical that today’s manufactures understand how to leverage modern digital marketing channels. They need to understand the role the different channels play and understand basic B2B strategies to help them grow tomorrow. Learning objectives: Approaches for tracking lead generation, Best practices for digital content creation, Different costs & benefits for SEO, paid search, and social media, and Strategies for diversifying their businesses.
Josh C. Blankenship - TopSpot
Speaker(s)