F116: Integrating Marketing & Sales Strategies with Metrics That Matter
Tuesday, September 12, 2023: 12:00 PM - 1:30 PM
Description
*This conference session requires registration and payment.
Bridging the Gap Between Manufacturing Sales and Marketing
In the industrial sector, there is often a disconnect between the sales and marketing teams; if any marketing is being done, that is. These teams often operate in separate silos, working towards different goals and using only the data they deem to be important to meet their company’s or personal needs. In this session, we will explore where these teams should be working together, how they can do so efficiently, and how to align their goals and objectives in such a way as to demand collaboration. Attendees will walk away with actionable takeaways to apply to their own processes as well as worksheets to foster this new-found relationship.
Josh Curcio - protocol 80, Inc.
Metrics That Matter: Linking Marketing to Sales
Diving into metrics can create a sense of overwhelm and confusion, especially when your marketing and sales metrics are disconnected. When sales and marketing systems work collaboratively, manufacturing leaders can gain valuable insights into their prospect and customer journeys and help them pin what attributes to organizational growth. The purpose of this session is to provide a foundational understanding of what metrics are worth pulling, including defining what a touchpoint is, discussing integrated marketing strategies, and tips for accessing your metrics. Attendees will leave this session with a resource guide on how to take the first step to tie their metrics together to uncover insights that lead to action.
Julie Cosich Collins - KnotMagic
Speaker(s)