F117: Industrial Marketing Strategies for Machinery & Capital Equipment Manufacturers
Tuesday, September 12, 2023: 2:00 PM - 3:30 PM
Description
*This conference session requires registration and payment.
Inbound Marketing Strategies for Machinery and Capital Equipment Manufacturers
Machinery and capital equipment purchases can be long and tedious. Through a comprehensive marketing strategy, manufacturers have an opportunity to enter the sales conversations sooner, become a valuable resource to purchasers throughout the decision-making process, and better align with the sales team to provide a more efficient and effective sales process. Great inbound marketing strategies should be focused on increasing brand awareness while growing the sales pipeline with good fit, qualified leads. This session will be informative using real world scenarios and outcomes. Attendees will walk away with an in-depth understanding of how marketing strategies geared around capital purchases are created, the resources they will need for implementation, and the timeframes outcomes they should expect.
Josh Curcio - protocol 80, Inc.
In A World of Noise...Turn It Up To 11!
In a world of "noise", my course presentation reveals how manufacturing brands can not only create, but also greatly scale their content without significant investment. Too many brands have great products, but no clue how to turn up their volume to the masses. I'm here to change this and fuel a revolution in Industrial Marketing! My course will be applicable to not only the smaller job shops, but even the larger enterprise level manufacturers. Whether it's my Buddy Branding System, my Influencers Scaling Strategy, or even my modern Gorilla Marketing Tactics...we're covering all the latest & greatest tools to PUMP UP THE VOLUME! I'll be bringing my entire content playbook and sharing how I've achieved fantastic results for not only my personal brand, but numerous other brands across the manufacturing industry.
Eddie M. Saunders, Jr. - Marketing Metal
Speaker(s)