F232: AI-Powered Marketing Automation: Start Building a Strategy
Wednesday, September 13, 2023: 2:00 PM - 3:30 PM
Description
*This conference session requires registration and payment.
Manufacturing Marketing Automation: How to Create, Implement, and Analyze High-Performing Strategies
When you automate your manufacturing processes you improve quality, increase production volumes, reduce overhead, and more. When you automate your marketing processes you can use technology to help nurture leads and educate prospects. Marketing automation can support your sales team so they can spend time on sales-ready leads while the software does the heavy lifting for prospects that aren't quite ready to buy. Manufacturers and suppliers with long sales cycles or repeat business from current clients will experience major benefits in deploying a marketing automation strategy. Attendees will learn the basics of marketing automation, how to start building strategies themselves, ways to implement the strategies, and how to evaluate performance for continuous improvement. This is an encore (updated) presentation from last year after great feedback!
Josh Curcio - protocol 80, Inc.
AI and Content Marketing
Utilizing digital content marketing for B2B business growth via online channels is not a novel idea in the sales and marketing world. However, the popularization and newfound ease of access to AI content generators has made a splash and impacted the way we traditionally think about content generation. This session will describe the pros and cons of AI content, Google's guidelines for using AI generated content, and best practice tips from modern content marketers on how to realistically incorporate AI into your workflow. It's crucial to understand the potential ramifications of misuse of AI for all sales and marketing professionals.
Holly P. Jobe - protocol 80, Inc.
Speaker(s)